Focus Groups are widely used across different professional, work, and disciplinary spaces to generate ideas and to motivate and assess program design, introduction, and implementation. Focus Groups can also be used to explore and understand people’s perceptions, attitudes, and dispositions about programs, plans, services, and products before, during, and after their introduction. The results from Focus Groups can be used to assess and improve existing programs, plans, services, and products. During this intensive 5-week program, participants will learn how to design and facilitate Focus Groups to achieve those and other objectives.