Focus Groups are widely used across different professional, work, and disciplinary spaces to generate ideas and to motivate and assess program design, introduction, and implementation. Focus Groups can also be used to explore and understand people’s perceptions, attitudes, and dispositions about programs, plans, services, and products before, during, and after their introduction. The results from Focus Groups can be used to assess and improve existing programs, plans, services, and products. During this intensive 5-week program, participants will learn how to design and facilitate Focus Groups to achieve those and other objectives.
FOCUS GROUP WORKSHOP
About the Program
Objectives
After the course, participants will be able to:
Identify situations where Focus Groups could be useful
Explain the process and procedures for conducting successful Focus Groups
Develop and demonstrate the ability to write effective questions and protocols for facilitating Focus Groups
Demonstrate the ability to design, implement, and facilitate a plan for Focus Groups
- Identify and demonstrate mastery of the tools that could be used to facilitate Focus Groups
- Identify the problems with focus groups and how they can be addressed
- Demonstrate an understanding of how Focus Group data can be collected, analyzed, visualized, and written up as a report
- Identify situations where Focus Groups could be useful
- Explain the process and procedures for conducting successful Focus Groups
- Develop and demonstrate the ability to write effective questions and protocols for facilitating Focus Groups
- Demonstrate the ability to design, implement, and facilitate a plan for Focus Groups
- Identify and demonstrate mastery of the tools that could be used to facilitate Focus Groups
- Identify the problems with focus groups and how they can be addressed
- Demonstrate an understanding of how Focus Group data can be collected, analyzed, visualized, and written up as a report
Important Dates
Registration Open: July 1, 2024
Registration Close: July 25, 2024
Program Duration: August 3-31, 2024
Program Features
Project Based
The program is designed to be hands-on and project-based so that participants can develop a lifelong understanding of how to design and facilitate Focus Groups through learning-by-doing. Participants will draw on the knowledge gained from program meetings and activities to design and facilitate Focus Groups to motivate a project of their choice. The participant-led and instructor-guided project could involve real-world problems, programs, initiatives, products, or research on which you or your organization are working on. Instructors will provide feedback that will support participants in understanding the process and art of using Focus Groups to motivate and complete their projects effectively.
Personal Mentorship
The program offers personalized mentoring for participants to guide their projects and enrich their learning experience.
Interactive and Meditative
The program will be facilitated using Discussion and Engagements that will enable participants to drive, shape, and own the learning process and cultivate mastery of the art and science behind Focus Groups. Five to ten minutes of contemplative meditation are also weaved into the delivery of the program. The deliberative and contemplative meditation could occur at the beginning, middle, or end of each class meeting. It is intended to focus participants’ attentiveness during classes and on the project, help them manage distractions and stressors, and unleash how they could creatively use Focus Groups.
Additional Information
Certificate of Participation
Participants who fulfill the program completion requirements will be issued a certificate of participation.
Program Format and Time
Live Synchronous Virtual Cloud Classroom (2 hours per week), between 10 AM and 12 PM Eastern Time, on Saturdays, between August 3 and 31, 2024.
Program Eligibility
The program is open to people from all professions from all parts of the world.
Program Cost
The program participation cost is $200. Payments are to be made latest by July 25, 2024.
Registration
Participants are required to complete a Registration Form to be admitted to the program. To do so, please click the registration link below. The completed registration form will be reviewed by the program administrator on a rolling basis to determine eligibility and confirm admission into the program. Once your registration is approved, you will receive a link for payment of the $200 program fee. The payment must be completed by:
July 25, 11:59 PM EST.
To register, click this link: Â Focus Group Registration